Established in the largest economic center of the country, where things are bathing sunny in 4 seasons, bright sun of the South, Nam Duong is known to be the founding members's choice to express the meaning: "the sun of the South".

The bright southern sun, helping to develop things, people are living in a sunny always promote the power and strength of themself, thus achieving splendor and prosperity ...

S is the shape of Vietnam and also the wonderful gift of the larger universe ...

Letter S is stylized  , it fully expresses the desire to succeed in its main business and develop strong distribution network throughout the country. In addition, the letter S with harmonious line is also a symbol of prosperity and financial balance of interest for everyone.

This logo is more prominent when adorned with yellow and red. According to the concept of the East, yellow is the oxygen source, the source of life, symbolizes a blessing bestowed by the universe, along with the red of passion, energetic, strong willed , the human mind. The color similarity will bring a source of vitality and strength for Nam Duong. Besides the good luck bestowed by heaven and earth, plus the efforts of people to help Nam Duong achieve success in the process of formation and development.